ARLINGTON INTRODUCES NEW CHEVY IMPALA SS (PR
The first 1994 Chevrolet Impala SS rolled off the line here
today, marking the return of the second classic nameplate to the
Chevrolet lineup in 10 days.
The Impala is a hybrid vehicle combining its own attractive
design features with a 260 HP LT1 Corvette engine, police car
handling, luxurious leather interior, specially designed wheels
and any color you want -- as long as it's black.
"We think we have a real winner on our hands," said Jim
Perkins, Chevrolet general manager. "We've already taken 5,000
orders for this car and we believe we can sell a lot more."
The idea behind the Impala SS literally came from the street.
Chevrolet's chief designer, John Cafaro, had noticed a certain
souped-up Chevrolet Caprice driving through his neighborhood.
The sedan was lower to the ground and its details were blacked
out. Cafaro brought the car into the studio and came up with a
Chevrolet design all its own.
The resulting Impala SS concept car was first shown at an
after- market manufacturers' convention in November 1992.
"All we were trying to do was tweak the interest of the
automotive after-market," said Dave Hansen, director of
engineering and product development for Chevrolet. "But what we
had on our hands, show after show, was an overwhelming reaction
by customers to put this car into production!"
Chevrolet and the Midsize Car Division (MCD), the GM vehicle
platform organization responsible for product development and
manufacturing of the Impala SS, went to work to bring the car to
market in about 13 months.
"MCD worked in record time to make this car a reality," said
Art Hester, MCD's program manager for the vehicle. "We pulled
together design, manufacturing, engineering and supplier
resources from across GM's North American Operations to bring
this car to market."
Don Wine, plant manager of MCD's Arlington, Texas, assembly
plant, said he was extremely proud of employees' efforts to build
such a beautiful car. "Your hard work will pay off in the
marketplace," he said. "This product is generating tremendous
excitement, and your commitment to building quality products will
enhance our customers' reaction to this car."
The Arlington assembly plant also builds the Chevrolet Caprice
and other full-size rear-wheel drive products. The plant employs
about 3,500 workers on two shifts. CONTACT: Suzanne Kane of
Chevrolet, 805-373-8440, or Pete Ternes of Midsize Car Division,