FIRST CHEVROLET IMPALA SS IN 25 YEARS (PR
The first Chevrolet Impala SS since 1969 rolled off the
assembly line here today -- a sultry, all-black beauty with a
260-horsepower Corvette LT1 V8 engine under the hood.
Derived from the Chevrolet Caprice -- but bearing little
resemblance to its forebear -- the Impala SS will be the first
four-door to use the name. The new 1994 model features
monochromatic black paint with black- on-black emblems,
body-colored moldings, a new grille and rear deck spoiler and
subtly shaped rear quarter windows.
Special 17 X 8.5-inch five-spoke aluminum wheels and
P-255/50ZR17 speed-rated tires are standard.
The 5.7-liter LT1 V8 is the same powerful, free-breathing
powerplant that brought new life to the Corvette engine bay in
1992. It's mated to GM's electronically-controlled 4L60-E
four-speed automatic transmission. Four-wheel anti-lock disc
brakes and dual air bags also are standard.
"We already have more than 5,000 dealer orders," said Jeff
Hulbert, Chevrolet's general marketing manager. "The Impala SS
is a very appealing, unique blend of power, handling and style."
Inside, the Impala SS has a leather-wrapped steering wheel,
black satin-finished trim, and leather seats.
Chevrolet first used the Impala name on a production car as a
trim option on the 1958 Bel Air, and the package became a
separate model the following year. It came in both coupe and
The Impala SS badge was first used in 1961 on a performance
model of the Impala Coupe and last used on a 1969 model.
Chevrolet research shows the new Impala SS will appeal
primarily to married male buyers in the 35-55 age range who favor
domestic mid to large cars and have some college and income
levels in the $50,000 to $75,000 range. CONTACT: Chevrolet
Public Relations, 313-492-8841