FIRST CHEVROLET IMPALA SS IN 25 YEARS (PR Newswire 2/22/94)




    The first Chevrolet Impala SS since 1969 rolled off the

assembly line here today -- a sultry, all-black beauty with a

260-horsepower Corvette LT1 V8 engine under the hood.



   Derived from the Chevrolet Caprice -- but bearing little

resemblance to its forebear -- the Impala SS will be the first

four-door to use the name.   The new 1994 model features

monochromatic black paint with black- on-black emblems,

body-colored moldings, a new grille and rear deck spoiler and

subtly shaped rear quarter windows.



   Special 17 X 8.5-inch five-spoke aluminum wheels and

P-255/50ZR17 speed-rated tires are standard.



   The 5.7-liter LT1 V8 is the same powerful, free-breathing

powerplant that brought new life to the Corvette engine bay in

1992.  It's mated to GM's electronically-controlled 4L60-E

four-speed automatic transmission. Four-wheel anti-lock disc

brakes and dual air bags also are standard.



   "We already have more than 5,000 dealer orders," said Jeff

Hulbert, Chevrolet's general marketing manager.  "The Impala SS

is a very appealing, unique blend of power, handling and style."



   Inside, the Impala SS has a leather-wrapped steering wheel,

black satin-finished trim, and leather seats.



   Chevrolet first used the Impala name on a production car as a

trim option on the 1958 Bel Air, and the package became a

separate model the following year. It came in both coupe and

sedan versions.



   The Impala SS badge was first used in 1961 on a performance

model of the Impala Coupe and last used on a 1969 model.



   Chevrolet research shows the new Impala SS will appeal

primarily to married male buyers in the 35-55 age range who favor

domestic mid to large cars and have some college and income

levels in the $50,000 to $75,000 range.   CONTACT: Chevrolet

Public Relations, 313-492-8841